High Concept

High Concept,

High concept is the third thing that transfers easily,
It is most significant in that it is a easy selling point to unknown audiences.
A high concept product is one with a plot that can be summed up in a single sentance.
It reduces the idea that keeps the main story intact even in its simplified version.

Most Hollywood films are easily reducable to this. The danger is when just the High Concept is transfered much is lost. By reducing it to a simple sentance it is like saving a photo into jpeg, the idea is compressed. Keeping some of the substance but losing something.

An example in recent films is Dragonball Evolution, the characters transfered,
But the concept that went across was that it was all big ott fights, big flashy moves and seven dragonballs. Much of the minor parts were lost. While the idea of saving the world and things mentioned above were still there, all the history and greater issues that couldn't possibly be summed up in one sentance were taken out.

The danger is always there, how can something be summed up in a single sentance and have depth. How can the depth of a product be transfered in doing this? And more, should it?

I mentioned earlier the danger of Media transference is the way audience has to back track through all previous products. And media in it's growth is now getting to stage so franchises are so big you will never be able to go through every part of them.

It was flaw of matrix that while some loved it others were confused and anoyed others not getting the "IN" references.