Sunday 7 February 2010

Media Transference notes

Week one article quote that got my attention

"Today, the culture industries are not driven by storytelling, art, or visionary individuals.
TheWalt Disney era’s focus on end-user experience has been replaced by
the entertainment industry’s need to minimize risk in the face of rising cost of production
and advertising, which means that no stand-alone product, whether film,
game, or even comic book is worth risking the investment. The risk has to be
spread across media, and beyond, to secure the bottom line."

Has Cross Media transitions really destroyed the art of storytelling?

For some companies as mentioned above yes indeed it can be argued they have a less than artistic interest and one of financial. But is this a fair comment.

History has seen many cross media occurences with the unsuccessful Street fighters transferance to film to the successful Lord of the Ring ands not to be forgoten the comic franchises that has both put the lesser liked and the more recent successes of Batman and Ironman.

But i have to throw into mix, when transfering to a new media it is often attracting audiences who may not have came across old media? Without that prior knowledge the new piece may be undecernable to these viewers of the text. Yes the industry owes something to the already existing fanbase but does it not need to offer a way in?

Some of the reasons the conversions have caused unease are these changes but conventions of medias can't bring elements specific to another media type. A game is always fully interactive except during cutscenes. Film for example does not have this liberty. Films have a plot and story we can not take part in as a pose to enjoy the ride. When films like final Destination have gave us choice system these are limited and require film crews to do twice the work. This makes films much harder to make and is not a easy way when its revenue gained back is unlikely different from any other film

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