Aarset said at the end of his article Follow the Money. Nothing more true can be said about the nature of the media industry these days. Films, games, books and other elements of media are coming together for modern Franchise events movies.
The must have films, becoming the must have games, books and endless barage of media texts. There is so many multipe elements to a story now as they branch out in every possiblen direction in their endless attempt to make money.
The industry as a whole is now a combination of industries working together in order to produce the endless elements of these corperate intextual comodities. So much so films are now becoming tools and in a sense advertise,me
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