One of most important things i have learnt in this subject is from the shee we were given with cartoon of people coming out of Matrix screening. It is significant to me in that it points out the danger of transmedia experiences.
While the matrix featured multiple layers of depth it at the same time had too many for any one reader of the text to possibly find. It required people to have played the games, read the comics and understood the paratext's of the bible, english literature and other things.
Not everyone had, many had just gone to see it as a film and wanted to just enjoy a film for a film without having to do all homework before seeing it. Much of the experience made no sense. Because of this it met with mixed reviews and despite the huge amount of popularity transmedia gets from it's ability to continue peoples favourite stories this proved it's danger.
Just as a film may be damaged from cross media by destroying audiences enjoyment of a brand diminishing chances of brands continued success. The other side of the coin is transmedia stop sometimes entrance to a brand. Without understanding the audiences enjoyment can be likewise diminished.
Paratexts are good in the sense they get meanings that go beyond just what your given in film saving film explaining them but at same time because the film doesn't it leaves a void to some unaware of their significance.
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