Research details.

How I intend to research for my main report.

THe main report will be on the subject of final fantasy films and cover the benifits and negatives of trans and cross media productions visable within the two.
The idea is to examine the two using The Spirits Within film to represent cross media branding as it is a stand alone product thats only resemblance to the genre is the name.
Representing transmedia is the FF7 related film Advent Children.

The aim is to examine the success or lack there of within each and compare. By applying the theories of Jenkins and Aarseth as steppingstones and using such to point directions of inquiry. One example is the who risk verse reward theory. By comparing revenue spent and earnt we have one element.
By comparing comments about both featured on sales websites we can get a indication of the general publics thoughts on both in general. And by way of a questionaire using samples of even amounts of fans and non fans it is possible to see how high the enjoyment is for each film and whether same amount of enjoyment can be had by non fans.

If as i suspect there is difference it may favour against transmedia proving more that it is harder for non fans to get into transmedia films as lack of prior knowledge will disrupt their pleasure of a product.

In our research we intend a detailed trailer analysis and a questionaire. In our questionaire about the trailers we look to get an idea of the audiences perception of
what they will expect from film after seeing trailer?
Which they liked the best?
Was the trailer easy to understand?
Did the film look appealing?

From trailer analysis we can theoretically get what the trailer suggests the films are about and compare to what we know.

With all this data we intend to see how well Transmedia comes across to the majority, seeing how easy it is to understand, is it liked by the more wider audience. Was it more successfully financially. Then we will look at Crossmedias representative and see how the same applies and work out which is the better approach based on all these factors combined.

It will be important to use the data of non fans because they are not biased when looking at the trailers. Their expectations will be based on it just as a film as like in real world not many people overall have all played final fantasy and this will need to be reflected in data we collect.

The trailer analysis will be a analysis and not based on any favouritism but a more systematic look at impressions each give